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A case study with special mention from the home minister. Proof of performance is simple — the media goes up, it stays up, and there’s evidence to show that it did. But what happens when the “proof” is staged? During a routine audit in Meerut, we found something off. The installer had submitted a photo…
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Wall painting is as old as outdoor advertising gets—and in many parts of India, it still works better than most modern media. Whether it’s a telecom brand in UP, a TMT Steel Company advertising campaign in rural MP, or a cement company in Maharashtra, the humble painted wall remains the preferred canvas. It’s affordable, hyperlocal,…
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We have been in the business of out-of-home media monitoring for many a year. Over a decade. Should be 15 by next or there about. The problems of media pilferage and brand performance are simple, “is my billboard live? “have they posted another brand’s media?” “am I paying to display another brand?” “If the quality…
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An unexamined Out-of-home campaign is bound to fail. That would be an understatement, at least from our experience. But more importantly, how did we arrive at this conclusion? This is the first blog post for our Ooh Audit and Monitoring Services. Something we have been doing for over a decade. Building software tools. Managing on-ground teams.…