An unexamined Out-of-home campaign is bound to fail. That would be an understatement, at least from our experience. But more importantly, how did we arrive at this conclusion?
This is the first blog post for our Ooh Audit and Monitoring Services. Something we have been doing for over a decade. Building software tools. Managing on-ground teams. Creating reports that are functional, insightful, and authoritative.
To quote Red from Shawshank Redemption,
‘We are your regular Sears and Roebuck when it comes to the matter of Outdoor Advertising.’
The Outdoor Advertising Medium is quite an effective medium. You can not build a brand without employing it. Even the biggest digital brands depend on the channel to create awareness of their products and services.
You would think that organizations with all the data in the world, including our personal life, would not need to put up a poster in the middle of the street. But that is not the case. The answer is simple.
Ooh Advertising Works.
What doesn’t work or rather who does not work are, sometimes the people entrusted to run the campaign. An Ooh campaign is a huge logistical undertaking and requires movement of men and material – from installation to running and maintenance.
Absence of monitoring incentivizes people from not doing their job properly, and that happens more than you would know.
We have identified pilferage over 30% with images, geotagging and tamper-proof process involving team on the ground.
However, during our internal assessment, we have identified over 50% in the total campaign, in simpler terms – if you had 100 sites in 50 cities for a 90-day campaign.
You would find over 50 media sites either damaged, non-functioning, double-sold and in some cases non-existent.
The only solution is a disciplined approach that involves checking the sites.
That means creating a structured framework that holds people accountable.
You need a system that shows you what’s actually happening on the ground. You need audit tools that are reliable, a field team that shows up, and technology to collect data and make sense of it.
OOHAudit offers exactly that.
Built with over a decade of experience in outdoor media, our platform is designed for outdoor advertising and media teams that need accurate proof of performance.
We handle the tech, the teams, and the tracking. From software to site visits, we manage the process end to end.
A well-executed audit starts with a tech backbone. That’s us. Then comes the tool that collects, compiles, and reports data in a way that makes sense. And finally, there’s the field team—people on the ground, verifying what’s live and what’s missing.
We do all of it.
And you get a clean, structured report—something you can review from anywhere.
Yes, we’ll give you quantifiable results: numbers, charts, image logs, and timelines. But also something that’s not easily measured—trust, accuracy, and control.
You’ll know —
If your campaign was installed on time.
If the hoardings were damaged, misplaced, or swapped.
If someone tried to cut corners.
And most importantly, you will know it before it’s too late.
Because when you’re spending significant budgets on outdoor media, you deserve to know what’s actually going live.
Whether it’s a pan-India campaign or a regional burst, the scale doesn’t matter—oversight does.
OOHAudit brings structure to what is otherwise a scattered, manual, and opaque process. We offer a well-defined process backed by technology, experienced teams, and reliable data. Our platform is built to help media and marketing teams review campaign performance with accuracy and confidence.
You gain access to tamper-proof reports, geotagged images, campaign summaries, and on-ground observations—all consolidated into a format that’s easy to review and share across teams.
We work with brands, agencies, and media teams who need visibility, reliability, and data-backed performance—especially when the campaign is running across multiple cities and vendors. We keep the process tight, the reporting clear, and the insights accessible.
If you want to audit your next campaign or simply understand how the process works—let’s talk.
Also, you can learn more about our services and explore our case studies to see how we have helped other brands audit and monitor their outdoor advertising campaigns.