We have been in the business of out-of-home media monitoring for many a year. Over a decade. Should be 15 by next or there about.
The problems of media pilferage and brand performance are simple,
“is my billboard live?
“have they posted another brand’s media?”
“am I paying to display another brand?”
“If the quality of my media is bad, what would they say about quality of my product?”
“my outdoor campaign is not visible—what do I do?”
“how to check OOH media compliance?”
“did they switch my hoarding to another brand?”
“why was my ad replaced on the billboard?”
“how to detect fraud in OOH campaigns?”
“billboard ad not showing—am I being scammed?”
In my ways, it is the same question, and there is only one answer.
Vigilance.
You as a brand cannot have your campaigns unaudited, unmonitored and unscrutinized in a timely diligent fashion. Especially in an environment where 30% non-performance is guaranteed. We have data supporting that claim.
Contact us, and we will share.
All said and done, you never run an Ooh Advertising Campaign without an independent monitoring and location verification team as your partner.
How do we do it?
We have built what you may call, an Uber for Media Monitoring.
We have a team of dedicated partners all over the country and they use this wonderful application called, Moshpit.
Moshpit is our proprietary mobile application designed for on-ground data collection, media audit, field reporting, and campaign verification.
Built for the last-mile reach, Moshpit is a geospatial mobile app that enables real-time tracking, reporting, and verification of OOH media campaigns. It works across cities, highways, remote towns — anywhere your media goes, Moshpit follows.
What makes it truly special is its adaptability.
It works seamlessly on both iOS and Android and continues to function even when network coverage drops. The app captures geo-tagged, time-stamped images, logs every input, and syncs everything to our central dashboard — ready for your team to review.
We’ve built this tool to match the ground reality of OOH advertising in India — unpredictable terrain, high volumes, and the constant need for proof of execution.
The application has some excellent features,
- Geo-tagged media uploads
- Tamper-proof image capture
- Offline functionality in low-network areas
- Time-stamped reporting
- Real-time location tracking
- Location verification
Two most important ones
- It is Tamper Proof
- It Works Offline
And all of that makes Moshpit an excellent audit application.
So, we have a team, we have the software, and we have the reach and most importantly the operational excellence to deliver results.
Feel free to reach out to us, to see this in action.
So that was about Moshpit – the one application that we use to conduct monitoring, on ground surveys, data collection and recce for brands.
It’s part of a larger ecosystem we’ve built — combining field operations, geospatial intelligence, and platform-level visibility to bring accountability and performance tracking to OOH media.
These are the same tools and processes that power our independent audit and media monitoring services, which we deliver across cities, towns, highways and rural outposts — wherever your campaign goes.
If you’re running an outdoor campaign, and you want to keep complete oversight of your campaign— visit oohaudit.com to know more about our work, our platform, and how we help brands stay in control of their media.
Learn more about our Geospatial Platform, MeridianAPI.
Next in our Tools of Trade series, we would discuss our Brand Manager app, you may learn more it here.
In the coming series, we will have answers to questions such as,
“Where is the proof of performance for my branding campaign?”
“Was the hoarding actually installed at the planned location?”
“Why is my ad not visible at the site?”
“Has my creative been replaced with another brand’s ad?”
“Can I see real-time status of my campaign rollout?”
“How do I prevent outdoor ad fraud?”
“Is there a way to ensure my OOH ad is actually placed?”
“Is there a system for ongoing OOH campaign monitoring?”
“How can I confirm my outdoor ads are not being tampered with?”