Highway OOH campaigns are among the hardest to monitor. Sites are remote, spread across districts and states, and difficult to access for routine checks by brands or agencies. As a result, campaign execution is often trusted rather than verified.
Independent OOH audit and verification addresses this gap through the following measures:
- Confirm correct installation at every site
- Ensure ads remain live for the full campaign duration
- Verify visibility and compliance standards through on-ground checks
Why Independent Audits Matter for Highway OOH Campaigns
Highway campaign sites are exposed to environmental factors, limited access, and longer campaign durations.
For this reason, highway OOH campaigns require periodic on-site checks rather than one-time confirmation. These checks help ensure that ads remain live, visible, and compliant throughout the campaign period.
This is where OOHAudit comes in.
As a pioneer independent OOH audit platform, OOHAudit provides on-ground verification for highway advertising campaigns.
We bring in a third-party perspective and unbiased proof of performance so that brands can clearly see how their highway campaigns are performing.
The OOHAudit Advantage
OOHAudit brings transparency, accountability, and confidence to highway advertising campaigns.
Every ad is monitored on-site using geo-tagged images and documented through real-time reports. This ensures that campaign execution is validated with reliable proof of performance.
Our structured audit and verification process makes us a reliable partner for monitoring highway OOH campaigns. This includes:
1. Nationwide Reach
Our on-ground team consists of 500+ members and covers over 200,000+ locations across India. This large-scale coverage enables consistent monitoring of highway campaigns across states, districts, and remote locations.
2. On-Ground Site Verification
Our highway OOH campaign monitoring starts with on-ground verification for each ad.
Field teams ensure that ads are live, visible, intact, and not removed or replaced without approval throughout the campaign period.
3. Geo-tagged Proof of Performance
Every site visit is supported by geo-tagged, tamper-proof photo evidence of the ad. Each image is captured with exact GPS coordinates, date, and timestamp.
Our secure capture mechanism ensures data integrity and prevents manipulation, delivering reliable proof of performance.
4. Tamper-Proof Reporting
Once on-ground checks are complete, all data is reported through our dashboard tool in real-time. These structured and actionable reports include photographic proof for every ad with location metadata, compliance status, and site-specific observations.
The reports are available for download in PDF or Excel formats.
5. Proven Results
OOHAudit is trusted by leading brands across real estate, BFSI, FMCG, consumer goods, and government sectors.
Explore more of our work and case studies here.
Bring Accountability & Visibility to Your Highway Ads
Highway OOH campaigns are a significant investment, and even small gaps can reduce visibility and impact.
Independent audit and verification provide the trust and proof needed to ensure that your ad placements deliver as planned.
With OOHAudit’s structured on-ground checks, geo-tagged images, and real-time reporting, brands can confidently track campaign performance, validate their ad spend, and optimize future campaigns.
If you are running a highway OOH advertising campaign and need an independent, third-party perspective, we are the right partner for you. Contact our team, share your campaign details, and let us verify your highway ads for you.