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The Rising Demand of Independent Verification in OOH Advertising Campaigns

Out-of-home (OOH) advertising continues to attract sustained advertiser investment. Global OOH spend crosses $46.2 billion in 2024, with steady growth across billboards, transit media, and digital screens. As investment grows, expectations around accountability grow as well. Images are widely used as proof of presence. While they establish that a site exists, they do not verify installation status, site condition, visibility,