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A Mirror to the Billboards: Media Frauds in Indian Outdoor Advertising
We are a low trust society that goes without saying. And the instinct and incentive to scam the richest and the most successful is even greater when it comes to Out-of-home advertising campaigns. Some might have moral qualms stealing from the poor, but stealing from the rich is acceptable and subtly encouraged; makes you feel…
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Independent OOH Verification: The Proof of the Pudding is in the Eating
Out-of-Home advertising is one of the fastest-growing advertising channels, with billions being spent across cities, towns, and transit hubs. Brands invest in it because it works. It grabs attention where people live, move, and breathe. But with bigger budgets comes a bigger question: how do brands & advertisers know their campaigns are actually running the way…
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A Good Media Audit Pays for Itself
Protect your OOH ad spend with independent media audits. Gain transparency, recover costs, and maximize campaign performance with oohaudit.com Investments in out-of-home (OOH) advertising are substantial, and brands must ensure that campaigns deliver as planned. An OOH media audit provides independent verification, ensuring accountability, transparency, and efficiency in your media spend. Why OOH Media Auditing…
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Media T̶h̶e̶f̶t̶ Missing in Meerut – A Chronological Exposé
A case study with special mention from the home minister. Proof of performance is simple — the media goes up, it stays up, and there’s evidence to show that it did. But what happens when the “proof” is staged? During a routine audit in Meerut, we found something off. The installer had submitted a photo…
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Wall Painting for Brands: Effective Reach, Limited Oversight
Wall painting is as old as outdoor advertising gets—and in many parts of India, it still works better than most modern media. Whether it’s a telecom brand in UP, a TMT Steel Company advertising campaign in rural MP, or a cement company in Maharashtra, the humble painted wall remains the preferred canvas. It’s affordable, hyperlocal,…
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A Campaign Less Examined
An unexamined Out-of-home campaign is bound to fail. That would be an understatement, at least from our experience. But more importantly, how did we arrive at this conclusion? This is the first blog post for our Ooh Audit and Monitoring Services. Something we have been doing for over a decade. Building software tools. Managing on-ground teams.…