Billboards are the cornerstone of Out-of-Home (OOH) advertising campaigns.
Brands invest heavily in premium billboard ads across cities and highways simply because they deliver. They are unavoidable and engage thousands of consumers simultaneously.
But with ads spanning multiple sites, vendors, and timelines, a critical question emerges: how do you verify that every billboard you paid for is installed?
The answer lies in an Independent OOH Audit and Campaign Monitoring.
Why Do Your Billboards Need Media Monitoring?
OOH campaigns often face discrepancies such as:
- Delayed installations,
- Missing/torn media, &
- Poor visibility
Without unbiased monitoring and verification, brands may miss these issues, draining campaign budget and impact.
Independent OOH verification builds trust, validates agency/vendor performance, and provides brands with data they need to justify every penny spent.
That’s where OOHAudit.com comes in.
After auditing hundreds of OOH campaigns over the past decade, we’ve uncovered a consistent problem: more than 50% of sites don’t deliver what brands paid for.
That’s why we understand how critical tamper-proof verification is for brands and their OOH campaign performance.
Our Approach and Process
At OOHAudit, we make OOH monitoring simple, reliable, and transparent.
Every asset is monitored, every location is verified, and every report is delivered on time.
Here is how we do it:
1. On-Ground Verification
Our campaign monitoring starts with on-ground verification for each site.
Our 500+ on-ground team operates across India and physically verifies every single placement as per the campaign mandate.
Our teams visit each site to confirm:
- Correct location and placement,
- If creative matches approved ad,
- Accurate structure size, angle, and orientation, &
- If the ad was displayed for the full campaign duration
We track the sites throughout the campaign duration, ensuring nothing is removed early, replaced, damaged, or swapped without your knowledge.
2. Geo-Tagged Proof of Performance
OOHAudit backs every on-ground visit with verifiable, tamper-proof evidence.
Each photo evidence is geotagged with exact GPS coordinates, date, and timestamp. This helps us confirm whether a site exists, matches the campaign plan, and is installed at the correct location.
Our secure mechanism ensures data integrity and prevents manipulation, delivering trustworthy proof of performance.
3. Detailed Reporting
Once the on-ground checks are done and geo-tagged photos are uploaded, all that data is transformed into well-structured, actionable reports that include:
- Photo documentation of every site with metadata including coordinates, address, timestamps
- Installation and compliance status
- Additional site-specific insights
You can download all reports in PDF or Excel formats. These reports give you a comprehensive overview of the campaign’s performance, issues that require urgent attention, and where your OOH budget is actually going.
Invest in OOH Audit
Billboards remain one of the strongest brand-building tools out there. But for large-scale OOH campaigns, even minor discrepancies create significant financial impact.
Independent OOH verification not only protects your budget, it often pays for itself.
The savings from identifying missed sites, delayed installations, and optimizing site performance typically exceed the audit cost.
With our monitoring, you get clarity, accountability, and proof that your campaign is running exactly as planned.
Book a personalized consultation session with us or explore our case studies to see real campaign auditing results.