Out-of-Home advertising is one of the fastest-growing advertising channels, with billions being spent across cities, towns, and transit hubs. Brands invest in it because it works. It grabs attention where people live, move, and breathe.
But with bigger budgets comes a bigger question: how do brands & advertisers know their campaigns are actually running the way they should?
Advertisers want proof that every hoarding is installed, every screen is live, and every placement is visible to the audience they paid to reach. Independent verification provides that confidence. It ensures transparency, eliminates blind spots, and gives brands the data they need to justify every rupee spent.
They want proof and transparency – that only comes with Independent Verification.
And Who do you call? Ghostbusters, OohAudit.com
Why Independent Verification Matters
Independent verification builds trust.
It provides a third-party perspective and unbiased proof. It ensures every campaign location is checked, every display is verified, and every placement is confirmed to be live as planned.
We have been in this business for over a decade now, and we have seen firsthand why verification is critical. In fact, in many campaigns, more than 50% of sites are either not installed, damaged, removed before time, or simply not located where they were promised. That means wasted ad spend, broken brand visibility, and inconsistent messaging that hurts brand image.
Independent verification eliminates these issues. With tamper-proof and accurate proof of performance, brands can see exactly how their campaigns are running. This proof protects & validates the ad spend and builds confidence that investments are actually visible to the target audience.
- Trust: Brands need confidence that they are getting the visibility they paid for. Verification confirms every placement and builds that confidence.
- Accountability: Media owners and agencies perform better when they know their work will be independently verified. It raises the bar for the entire industry.
- Clarity: Clear, accurate reporting allows advertisers to make smarter decisions, improve ROI, and plan future campaigns more effectively.
How We Do It
At OOHAudit, we make independent OOH verification simple and effective. Every asset is monitored, every location is verified, and every report is delivered on time.
Here’s our approach:
- On-ground verification – Each placement is verified as per the campaign plan.
- Geo-tagged documentation – Exact location, date, and time-stamped proof from every location.
- Detailed reporting – Concise, actionable insights and performance metrics.
With this level of oversight, brands get clarity and control over their campaigns. Verification reduces pilferage, prevents errors, and ensures compliance. Most importantly, brands gain the assurance that their campaigns are visible, consistent, and reaching the audience they were meant for.
OOH Industry is Growing, and So are the Expectations
The industry is growing, and brands are investing more than ever. With that growth comes higher expectations. Advertisers want accountability because they want impact. They want to know that their campaigns are visible, compliant, and effective.
Independent verification ensures just that. The more brands invest in OOH, the greater the need for transparency, accuracy, and trust. And that’s where we come in.
We provide independent audit, media monitoring, and verification services. We go to every campaign site, verify placements on-ground, and deliver reliable proof of performance. We’ve done this for leading brands, across industries, and the results speak for themselves.
You can explore some of our case studies here.
And if you are running outdoor advertising campaigns and need an independent, third-party perspective to make sure the campaigns are performing exactly as planned, without gaps, waste, or inconsistencies, we are the right partner to do it for you.
We help brands and agencies protect their investments, safeguard brand image, and run smarter campaigns.
Connect with our team, share your campaign details, and let us verify your OOH campaigns for you.
OOH is on the rise. With verification, brands can rise with it — with trust, clarity, and control.