A case study with special mention from the home minister.
Proof of performance is simple — the media goes up, it stays up, and there’s evidence to show that it did. But what happens when the “proof” is staged?
During a routine audit in Meerut, we found something off. The installer had submitted a photo showing the site fully installed, with men on-site. Everything looked in place. But our audit records told another story.
The site had failed multiple inspections both before and after that photo was shared. The media had gone up for the camera and then taken down.
Here’s the actual timeline:
17 May – Billboard is up, media in place.
23 May – Audit fails. Media missing.
27 May – Photo shared by the vendor with media installed.
2 June – Audit fails. Media missing once more.
The signage appeared briefly — just long enough to click a picture and pass it off as proof of performance. But consistent audits with geotagged images and timestamps showed otherwise.
This wasn’t a case of poor execution — it was deliberate. Media went up just for a photo, and came down right after. The client got a clean, convincing image. But the site itself stayed blank before and after.
We did multiple audits. Different dates, different times — same result. Missing media.
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