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Proof of Performance in Outdoor Advertising Campaigns
As out-of-home advertising continues to scale in complexity and investment, the role of proof and media monitoring has become increasingly central to campaign performance. Site images are widely used as standard proof in OOH reporting. They confirm site existence and provide accountability. However, as campaigns continue to evolve across sites, formats, and durations, brands are
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Wall Painting for Brands: Effective Reach, Limited Oversight
Wall painting is as old as outdoor advertising gets—and in many parts of India, it still works better than most modern media. Whether it’s a telecom brand in UP, a TMT Steel Company advertising campaign in rural MP, or a cement company in Maharashtra, the humble painted wall remains the preferred canvas. It’s affordable, hyperlocal,