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How to Verify if Your Billboard Was Installed?
Billboards are the cornerstone of Out-of-Home (OOH) advertising campaigns. Brands invest heavily in premium billboard ads across cities and highways simply because they deliver. They are unavoidable and engage thousands of consumers simultaneously. But with ads spanning multiple sites, vendors, and timelines, a critical question emerges: how do you verify that every billboard you paid
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A Mirror to the Billboards: Media Frauds in Indian Outdoor Advertising
We are a low trust society that goes without saying. And the instinct and incentive to scam the richest and the most successful is even greater when it comes to Out-of-home advertising campaigns. Some might have moral qualms stealing from the poor, but stealing from the rich is acceptable and subtly encouraged; makes you feel