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Proof of Performance in Outdoor Advertising Campaigns
As out-of-home advertising continues to scale in complexity and investment, the role of proof and media monitoring has become increasingly central to campaign performance. Site images are widely used as standard proof in OOH reporting. They confirm site existence and provide accountability. However, as campaigns continue to evolve across sites, formats, and durations, brands are
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Why Your Digital OOH Campaigns Need Regular Audit and Monitoring
Digital Out-of-Home (DOOH) campaigns offer brands unprecedented flexibility and reach. Digital screens allow for dynamic messaging, time-of-day targeting, and real-time updates. However, these advantages come with operational challenges including: When left unchecked, these issues can reduce audience reach, compromise brand integrity, and impact campaign outcomes. Why Regular DOOH Audit and Verification Matters To ensure your
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Media T̶h̶e̶f̶t̶ Missing in Meerut – A Chronological Exposé
A case study with special mention from the home minister. Proof of performance is simple — the media goes up, it stays up, and there’s evidence to show that it did. But what happens when the “proof” is staged? During a routine audit in Meerut, we found something off. The installer had submitted a photo
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Wall Painting for Brands: Effective Reach, Limited Oversight
Wall painting is as old as outdoor advertising gets—and in many parts of India, it still works better than most modern media. Whether it’s a telecom brand in UP, a TMT Steel Company advertising campaign in rural MP, or a cement company in Maharashtra, the humble painted wall remains the preferred canvas. It’s affordable, hyperlocal,