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Media T̶h̶e̶f̶t̶ Missing in Meerut – A Chronological Exposé
A case study with special mention from the home minister. Proof of performance is simple — the media goes up, it stays up, and there’s evidence to show that it did. But what happens when the “proof” is staged? During a routine audit in Meerut, we found something off. The installer had submitted a photo…
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A Campaign Less Examined
An unexamined Out-of-home campaign is bound to fail. That would be an understatement, at least from our experience. But more importantly, how did we arrive at this conclusion? This is the first blog post for our Ooh Audit and Monitoring Services. Something we have been doing for over a decade. Building software tools. Managing on-ground teams.…