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A Mirror to the Billboards: Media Frauds in Indian Outdoor Advertising
We are a low trust society that goes without saying. And the instinct and incentive to scam the richest and the most successful is even greater when it comes to Out-of-home advertising campaigns. Some might have moral qualms stealing from the poor, but stealing from the rich is acceptable and subtly encouraged; makes you feel…
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Ooh Media Monitoring – Tools of Trade
We have been in the business of out-of-home media monitoring for many a year. Over a decade. Should be 15 by next or there about. The problems of media pilferage and brand performance are simple, “is my billboard live? “have they posted another brand’s media?” “am I paying to display another brand?” “If the quality…