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How to Monitor Nationwide OOH Campaigns at Scale?
Nationwide OOH campaigns run across multiple regions, from north to south and everything in between. With so many campaigns active across different sites at the same time, it can be hard to track what’s happening on the ground. This makes it unclear which ads are live and how each campaign is performing. Often, brands rely
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Independent Audit & Verification for Highway OOH Campaigns
Highway OOH campaigns are among the hardest to monitor. Sites are remote, spread across districts and states, and difficult to access for routine checks by brands or agencies. As a result, campaign execution is often trusted rather than verified. Independent OOH audit and verification addresses this gap through the following measures: Why Independent Audits Matter
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How to Verify if Your Billboard Was Installed?
Billboards are the cornerstone of Out-of-Home (OOH) advertising campaigns. Brands invest heavily in premium billboard ads across cities and highways simply because they deliver. They are unavoidable and engage thousands of consumers simultaneously. But with ads spanning multiple sites, vendors, and timelines, a critical question emerges: how do you verify that every billboard you paid
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A Good Audit Makes for Great Branding Experience
An out-of-home advertising campaign is a complex and mighty endeavor, especially in a vast and complex country such as India, where you have to manage local regulations, have the right media according to language, multiple formats and more importantly evolving and availability of technology as well as utility infrastructure – you cannot have a back-lit
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Independent OOH Verification: The Proof of the Pudding is in the Eating
Out-of-Home advertising is one of the fastest-growing advertising channels, with billions being spent across cities, towns, and transit hubs. Brands invest in it because it works. It grabs attention where people live, move, and breathe. But with bigger budgets comes a bigger question: how do brands & advertisers know their campaigns are actually running the way
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A Campaign Less Examined
An unexamined Out-of-home campaign is bound to fail. That would be an understatement, at least from our experience. But more importantly, how did we arrive at this conclusion? This is the first blog post for our Ooh Audit and Monitoring Services. Something we have been doing for over a decade. Building software tools. Managing on-ground teams.