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A Good Audit Makes for Great Branding Experience
An out-of-home advertising campaign is a complex and mighty endeavor, especially in a vast and complex country such as India, where you have to manage local regulations, have the right media according to language, multiple formats and more importantly evolving and availability of technology as well as utility infrastructure – you cannot have a back-lit…
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Independent OOH Verification: The Proof of the Pudding is in the Eating
Out-of-Home advertising is one of the fastest-growing advertising channels, with billions being spent across cities, towns, and transit hubs. Brands invest in it because it works. It grabs attention where people live, move, and breathe. But with bigger budgets comes a bigger question: how do brands & advertisers know their campaigns are actually running the way…
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A Campaign Less Examined
An unexamined Out-of-home campaign is bound to fail. That would be an understatement, at least from our experience. But more importantly, how did we arrive at this conclusion? This is the first blog post for our Ooh Audit and Monitoring Services. Something we have been doing for over a decade. Building software tools. Managing on-ground teams.…