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Media T̶h̶e̶f̶t̶ Missing in Meerut – A Chronological Exposé
A case study with special mention from the home minister. Proof of performance is simple — the media goes up, it stays up, and there’s evidence to show that it did. But what happens when the “proof” is staged? During a routine audit in Meerut, we found something off. The installer had submitted a photo…
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Wall Painting for Brands: Effective Reach, Limited Oversight
Wall painting is as old as outdoor advertising gets—and in many parts of India, it still works better than most modern media. Whether it’s a telecom brand in UP, a TMT Steel Company advertising campaign in rural MP, or a cement company in Maharashtra, the humble painted wall remains the preferred canvas. It’s affordable, hyperlocal,…
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Ooh Media Monitoring – Tools of Trade
We have been in the business of out-of-home media monitoring for many a year. Over a decade. Should be 15 by next or there about. The problems of media pilferage and brand performance are simple, “is my billboard live? “have they posted another brand’s media?” “am I paying to display another brand?” “If the quality…